What is your platform strategy?

An Internet platforms becomes more and more popular. Marketplace on the Internet becomes very competitive. Unfortunately, many business ideas for an Internet platforms aren't original in my opinion. Their founders imitate an existing ideas. A platform strategy should be and original. In order to enter a market you need an analysis. What is your business will be about? Who will your customers be?

In traditional competitive strategy, it is generally assumed that customers can determine their willingness to pay for the product or service independently. Although, it is not always the case. This is why the formulation of a platform strategy requires a good deal of imagination,data and analysis to help platform entrepreneurs and managers tackle the challenges of value creation and value capture.

Also your platform strategy is very important. As more critical to success as the idea behind the platform itself. When you create a strategy always ask yourself what is you business about? Be bold and original. Don't try to copycat an existing platforms. How will your business help your customers?

Building a platform after a few huge successes (Amazon, eBay, Uber, Airbnb), is really, really hard. A great business strategy will answer two key questions: How will you attract customers? And how will you make your technology the core of an ecosystem?

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