It's not a secret business environment is tough now days. All small business owners wait for that miracle when someone calls and places a huge order or requires your service. Then telephone rings and ...... and...... spammer.Damn it. Right away your feel cheated. I know that there are a lot of opinions about marketing. I can tell you mine. Spammers not only ruin your day,but almost never win your business. I'd prefer cold calling to spam. Yes, I understand, that bothers someone too. However, at least I've called from a legitimate phone number and made some personal effort. Also, I didn't buy lists of owner's personal information from those shady so called " digital marketers" who run around someone's websites to snoop for some personal information,such as business owner's name or last name along with phone number.
I agree with another way of getting personal information. For example,if someone signed to your blog or seminar. In this case person gave you his or her personal information voluntarily.
So, why is it so difficult to understand when you call someone and know his or her name and position in the company, it is intimidating? Why don't you understand, to win a new client you have to be personal ? Make cold calls yourself and try to get the name or start some blog, seminar, publish book. At least make some effort , instead of buying a service of so called" digital marketers" who on your behalf will start to bombard prospective clients with tons of emails and calls. I don't think this is a winning strategy. Well, at least this is my opinion.

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