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How to create a business strategy?


 America always had a reputation as a country of entrepreneurs. It was a magnet for freedom-loving people who wanted financial prosperity. I can tell you that even in current times there are plenty of opportunities. We live through transformation time. Some industries died, but some were born. It happened many times during human history. The best example of current business success is the Internet platforms. Nobody even dreamed about such a business model even 10 years ago. Who can imagine life without Amazon or Uber now?

Many years ago I've started my own business. I always dreamed about being a business owner.  I believed in  BS I've heard from books, media, TV. They've sold the public with a great number of energy ideas about small business ownership and achieving an"American dream". Have you noticed nobody uses anymore this term an "American Dream"? The American dream became a fairy tale nowadays. Almost,like Cinderella. It reminds me of my home country USSR. Every day I've been told about socialism and the superiority of the Soviet regime in the world. Although, nobody believed in it, because of what we've seen outside. There were empty shelves in the grocery stores, low-quality manufacturing, a lack of practically everything, corruption everywhere. I think the same thing happening with America now. People lost their hope and trust in the future and future of their children and grandchildren. I understand the feelings. However, American Dream is still alive for those who haven't lost a spirit and believe in their own dreams. Don't despair, believe. 

So, I think it is still possible to build your business. First, don't read a lot of articles and books on the subject. Many of them simply plagiarize each other. Take a deep breath and think. What industries prospered last year during pandemics? Courier services, high tech, doctors, and so on. Basically, industries were important for human lives. Without a plumber or electrician, grocery courier your life becomes miserable.  So, nowadays creativity is more important than your Master's degree or overpriced book or seminar. We live in a new era. This is the era of creativity. Just look around you and think. Don't try to copy Uber's business model. They are in a different league. They have connections, money and can buy their way to the top. You are different. You have to love what you do first. Even the simplest idea in your head could become gold.

Finally, about strategy. I can tell you one thing for sure. You're not going to learn a business strategy at college. I can assure you that even the most prominent professor at any college has never run a real business in his or her life. Just think about this for a moment. Yes, you can learn business modeling or Python along with SQL, but how are they going to help you develop a business strategy? I can tell you about Universal business strategy. It is very simple, your business should be different and unique. Only you should be able to provide such service or manufacture such product. That is it. Period. Yes, you need to be focused and determined. Although, your business idea should be different. If you don't have one, then work for someone until you will get it. That is it, without overpriced seminars and books that promise you a sky. Good luck with your new business!

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