How to start, maintain and run a profitable business

  Let's face it. To be successful in creation of marketing strategy, business needs a data. Some businesses are obsessed with data. Data should be a tool in manager's arsenal. Indeed, managers should be able to analyze a data,and managers need a vision.  Vision and data are two important components of  a great marketing strategy. So, where does data come from? The data you use to track progress toward goals, gain customer insights, and drive strategic decisions must first be collected, aggregated, and organized. There are three types of customer data: first-party, second-party, and third-party. First-party data is collected directly from your users by your organization. It’s considered the most valuable data type because you receive information about how your audience behaves, thinks, and feels. Second-party data is data that’s shared by another organization about its customers (or its first-party data). It can be useful if your audience types are the same or ha...

  An Internet platforms becomes more and more popular. Marketplace on the Internet becomes very competitive. Unfortunately, many business ideas for an Internet platforms aren't original in my opinion. Their founders imitate an existing ideas. A platform strategy should be and original. In order to enter a market you need an analysis. What is your business will be about? Who will your customers be?   In traditional competitive strategy, it is generally assumed that customers can determine their willingness to pay for the product or service independently. Although, it is not always the case. This is why the formulation of a platform strategy requires a good deal of imagination,data and analysis to help platform entrepreneurs and managers tackle the challenges of value creation and value capture. Also your platform strategy is very important. As more critical to success as the idea behind the platform itself. When you create a strategy always ask yourself what is you...

  Our business environment and business models are changing in front of us. Many different factors effect those changes from cultural to economical. Although, basic principles of managing business are the same, some new innovations evolved . More none employees are doing more work for business. By some estimates, none employees are responsible for performing more than 25% of work in the enterprise. The nature of work is evolving, with a shift toward short-term, skills-focused, team-based work engagements. There is growing recognition that a diverse and inclusive workforce can deliver more value; a workforce ecosystem approach allows organizations to attract candidates they have never seen before. Workforce management must evolve. Organizations need new approaches to managing internal versus external workers.  Management by objectives as important as never before. What is the strategy of your company? What are your management objectives ? How will your objectives bene...

Putting an effective e-commerce strateg in place is one of the most impactful steps you can take to grow your business online. However, how do you create a e-commerce strategy? You will find countless blogs,articles and books about e-commerce strategy. Mostly, in my opinion, those advisers plagiarize each other.  Plus, you will find a bunch of platforms where for a monthly fee all marketing will be done for you. Almost like in the fairy tale. "Your wish is my command". I think an effective e-commerce strategy should start with one question"What is your business is about?" and " Who are my customers?". Or even where do they live? If you don't know, you can hire the best e-commerce marketing services,but still won't have any success. In order to be successful you need to be an original and bold. Don't just buy a list of potential customers from some spammer or hire an marketing company. First you need a vision and analysis.  

To start a courier business you just need  a car and smart phone. When I started we didn't have smart phones,we had pagers. That is why this business is so price sensitive. All those big players in the industry such as UPS,FedEx, DHL or gigantic same day delivery companies with own warehouses so out of touch for competition that  it seems like they are on another planet. So here we are, the rest of us. Schmucks who wanted to be an own bosses but didn't have money to buy or start businesses in other industries. Some of us even bought manuals from some Internet sites who promised that for 6-7 hours small business owner of courier company can make up to 300 dollars. Yes, it is possible, but those gurus failed to mention one thing. Only if  a courier has regular pickups every day to same areas. Otherwise to make those 300 dollars you will need a couple of drivers at least because deliveries could be all over a place.  With this comes another problem. I am talking about ...